Fundraising 101
We are planning a great experience for our Ride Day in September, but let’s not forget the purpose and power of the Breakthough Challenge: to raise critical funds for innovative cancer research at the Abramson Cancer Center.
We encourage you to be creative with your fundraising ideas, keeping in mind that the most effective way of raising money is simply by sending an email or handwritten note asking for a donation.
Manage Your Fundraising From Your RunSignup Profile
- Personalize your team and individual profile pages
- Set a team and personal fundraising goals
- Email management (contacts and fundraising templates)
Click on the RunSignup logo for guidance
Social Media Fundraisers
It's easy and effective - and 100% still goes to cancer research! Click on the Fackbook logo to the left for instructions. Facebook is great for photos and text.
Please note that Facebook does not send us donor information, only the donation amount. Your donation records will show "Facebook fundraiser" and the donation amount.. Your Facebook donors will not receive a "thank you" email from us. You will be able to see your donor's details within Facebook, so be sure to send them a thank you!
Instagram Fundraisers
Instagram Fundraisers are very similar to Facebook Fundraisers described above. Click on the Instagram logo for specifics. Instagram is great for visually appealing short videos.
Please note that Instagram does not send us donor information, only the donation amount. Your donation records will show "Instagram fundraiser" and the donation amount.. Your Facebook donors will not receive a "thank you" email from us. You will be able to see your donor's details within Facebook, so be sure to send them a thank you!
Matching Gifts / Payroll Deductions
Matching Gifts
Many companies offer matching gift programs to encourage employees to contribute to charitable organizations. Most of these programs match contributions dollar-for-dollar, and some will even triple the amount of your gift! Check with your company and ask your donors to do the same.
Coordinate a Fundraising Event
Coordinating a team or individual fundraising event is a great way to engage all of your community, company associates and networks, regardless if they are participating.
Consider hosting a jeans day, raffling off a prime parking spot or an office happy hour drink cart. Golf tournaments, trivia nights, raffles and silent auctions make fun team events!
The fundraising possibilites are limitless.
Check out this list of restaurants in the Greater Philadelphia area that sponsor giveback fundraising events.
Team Sponsorships
Seeking out team sponsors is a terrific way to leverage support and yield even greater fundraising impact.
Asking local businesses, vendors and partners your company works with to sponsor your team’s efforts will allow you to support costs like team jerseys,fundraiser setup costs and food for team-building events.
Offer to insert their logo on the back of your jersey as recognition of their contribution. Be sure to thank your sponsors and share your team’s annual impact!
Stock Transfer
The Breakthrough Challenge has established an account at Morgan Stanley to facilitate two specific gifting strategies: (1) Donation of appreciated securities & (2) Qualified Charitable Donations from retirement accounts. From a tax perspective, these may be superior to cash gifts. We strongly encourage donors to consult with their tax advisors about their specific situation.
If your donor has questions about how to gift securities to the Breakthrough Challenge, please contact:
First Vice President, Financial Advisor
The Atherton Centre Group at Morgan Stanley Wealth Management
720 S. Atherton Street | State College, PA 16801
814-861-1702
NMLS # 534145
